BIGFOOT JAPAN CORP. Four Companies Enter Joint Venture to Capitalize on the Rapidly Growing Email Marketing Industry in Japan - New York, September 19, 2000

Bigfoot Interactive, a leading direct e-Marketing company, specializing in strengthening and maximizing customer relationships through email, today announced that it has formed a joint venture with GLQ Entrepia, Inc., a subsidiary of Nissho Iwai American Corporation, Bluestar Corporation (Japan) and MAILNEWS Corporation (Japan) to launch Bigfoot Japan Corp. in Japan. Bigfoot Japan Corp. will offer its clients comprehensive email marketing services and applications similar to those provided by Bigfoot Interactive in the U.S.

"We are excited about this new venture and about the unique strengths that the four companies involved contribute to this opportunity," said Jim Hoffman, CEO & Co-founder of Bigfoot Interactive. "U.S. companies continue to make mistakes when entering foreign markets. It's presumptuous to assume that a company can directly translate their service and products without the insights of companies local to that country. Bigfoot Japan Corp. brings together a diverse set of resources, including the strength of Japanese based companies combined with specific relevant experience in e-Marketing."

"The Japanese market presents significant advantages over other foreign marketplaces. In Japan, there is no Internet technology legacy to prevent the rapid adoption of new technologies. Early insights into 3rd generation Internet services in this marketplace are evidenced by the over ten million subscribers of NTT DoCoMo's iMode phone, which drives wireless access to the Internet," commented Don Oakes, Chief Technology Officer, Bigfoot Interactive.

Since 1997, Bigfoot Interactive has been one of the most solidly established email marketers in the industry. The Company's email marketing solutions include acquisition and customer loyalty programs with an emphasis on customer retention, targeted messaging and customer relationship management through email and other electronic means.

Bigfoot Interactive provides programs for over 100 top U.S. companies for example, Washington Post Interactive. Bigfoot Interactive provides a wealth of permission e-Marketing options, including expertise in e-Marketing strategy, analytics, rich media creative as well as the scalable yet flexible email delivery system, iRMA.

The iRMA delivery system aligns email content to customer preferences, dynamically generates the most relevant message and then auto-delivers that email to the customer. iRMA can deliver over 50MM emails daily and has extended multi-language capabilities allowing full assembly, delivery and analysis of unique messages constructed around language preferences, including Japanese.

"Bigfoot Interactive's direct e-Marketing expertise has a proven track record of helping marketers succeed," said Gene Kawaratani, CEO, GLQ Entrepia. "By leveraging Bigfoot Interactive's services and state-of-the-art email application, iRMA, we feel we are best positioned to provide marketers in Japan with the ability to deliver personalized customer interactions through email and other electronic channels."

Bluestar Corporation and MAILNEWS Corporation will help build the management of Bigfoot Japan Corp. Bluestar Corporation, a Japanese-based email consulting and email delivery outsource firm, has been in the e-Marketing business for over 4 years. MAILNEWS Corporation, also based in Japan, is an email advertising and eCRM company. Bigfoot Japan Corp. will be located at 17F Shibuya Mark City, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo.

About Bigfoot Interactive Bigfoot Interactive is a direct e-Marketing services company that specializes in strengthening and maximizing customer relationships through email. The company caters to the needs of innovative marketers, leveraging five years expertise in building more than 10 million successful online relationships within the Bigfoot International family, and Neoplanet. Current services and products include campaign management and personalization applications, analytics, e-Marketing strategy, opt-in list services, creative services & rich media, and high volume email delivery. To create, manage and deliver to its clients a broad array and seamless integration of email marketing applications and services, Bigfoot Interactive created the Generation e Network, which includes: AcxiomR Corporation (NASDAQ: ACXM), LivePerson (NASDAQ: LPSN), Modem Media (NASDAQ: MMPT), (NASDAQ: PRMO), Personify, Primary Knowledge, RadicalMail and Strategic Data Corp. Bigfoot Interactive advocates permission first marketing and works only with companies that follow strict consumer privacy guidelines. Privately held, the company was founded in 1997, is headquartered in New York City and can be contacted at or 646-227-7400.

About Nissho Iwai & GLQ Entrepia, Inc. Trading titan Nissho Iwai operates in several industries, including IT, machinery, metals, energy and chemicals, and consumer products. It has 618 affiliated companies in nearly 76 countries. Nissho Iwai's IT projects include satellite, cable TV and telecommunications infrastructure projects in Japan, Latin America and China. Nissho Iwai dominates the Japanese Internet market in incubating new business-to-business and business-to-consumer services. Nissho Iwai is well-known as an original incubator of Nifty-Serve, a #1 Internet service provider and a licensee of Compu-Serve in Japan, with more than 3 million subscribers, by partnership with Fujitsu, which has now 100% of its ownership. GLQ Entrepia, Inc. is a venture capital group established in New York as a subsidiary of Nissho Iwai American Corporation in November 1999. It currently manages 30-million worth of funds to invest in U.S.-based leading IT-related companies while developing IT-related businesses in Japan.

Contact: Bigfoot Interactive, 263 Ninth Avenue, NYC, NY 10001 Phone: (212) 295.3000 Email: Contact Form Copyright c 2001 Bigfoot Interactive. All Rights Reserved.